Email Marketing Service

With the advances in technology happening quicker than anyone could imagine, email marketing has rapidly overtaken some of the more outdated ways of staying in touch with clients and generating brand awareness. Part of today's marketing mix has to be dedicated to email marketing for practical and logical purposes.

Our hosted service removes the many obstacles once you have agreed to include this method as a way to market. Firstly there is no need or requirement to have an HTML expert on staff. Once we understand what type of campaign is required we design an email template. This alone is an effective way of promoting brand awareness. Many companies choose to create a corporate newsletter to stay in touch with their clients. Other organisations prefer to generate business and create campaigns that are run frequently listing offers where appropriate.

Once everything is agreed and you have created a file of email addresses that you wish your campaigns to be sent to, we agree a date and time for sending them. At agreed intervals you will be presented with detailed web analytics that list a multitude of important data. These include who opened the email, what time, what date and the number of times it was opened. Additionally, valuable click throughs (to your website) will be recorded allowing you to follow-up the more interested prospect.

Any bounced emails are categorised and this will provide you with valuable information, for example who has moved on.

Unlike direct mail you can easily monitor the success of each campaign and compare statistics. Email marketing can be used to test different headlines. Changing the headline alone can often mean that more people open the mail.

Lastly our outsourced email campaign is affordable and represents outstanding value, particularly when you compare it to direct mail. Remember there are no long delays in creating visuals, no printing or production costs, no postage and best of all feedback is rapid.

Using 'CanDo Mail' for your email marketing will make a difference and is an easy way to create brand awareness and generate those important warm leads.